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Carro announces strategic investment into Driven Communications

Carro announces strategic investment into Driven Communications


  • Carro’s investment includes a portfolio of websites, including, and
  • Driven Communications to retain board of directors, employees and full editorial independence 

Singapore, 19 June 2023 – Carro, Southeast Asia’s largest and most profitable online used car platform, has announced that it is making  a strategic investment into Driven Communications, which comprises a portfolio of websites including (automotive review and news vertical content), (buyer’s guide) and (used car classifieds). is amongst the first and the largest independent automotive review website in Malaysia, drawing monthly active visits of up to 6 million traffic organically and regularly ranks as the top most visited automotive website nationwide. With an emphasis on independent reviews and editorials, has grown to be a household brand with a huge loyal following. 

As part of the investment, Driven Communications co-CEOs Paul Tan and Harvinder Singh will continue to helm the business. The board of directors will remain unchanged and employees will be assured continued employment. Driven Communications will also continue to have complete autonomy over its editorial direction and decisions. The investment is expected to be completed within 2 months.

Paul Tan, founder and co-CEO of Driven Communications says, “We welcome Carro’s strategic investment and our shared vision of a better, digitalised, transparent automotive used car ecosystem. Like many businesses, Driven Communications suffered financially during COVID-19. We are thankful for Carro’s future support that will protect our sites that loyal fans have come to love, save jobs and ensure continued independent reviews.”

Harvinder Singh, co-CEO of Driven Communications says “We are thrilled to know that Carro respects our editorial independence, our work with our customers and encourages us to charge arm’s-length commercial charges to Carro group of companies. With this investment, we are looking forward to achieving profitability and growth beyond Malaysia.”

Aaron Tan, co-founder and CEO of Carro says “We have been working with Driven Communications for nearly 2 years. They helped us launch our first myTukar Autofair in Malaysia and their digital online reach was incredible. Feedback from other automotive participants has been amazing; OEMs and end-customers alike rely on them. It would be a shame that it does not have the right resources and tools to scale higher.”

Strategically, this investment is also a proactive move to promote openness and independence. Recent acquisitions of automotive classifieds and sites by fellow industry players have resulted in multiple dealers/platforms being blocked. This stifles healthy competition and customer access across the region – something Carro hopes to change. 

Aaron further adds “We are a believer that classifieds and other services under Driven Communications should continue to be made available to their existing clientele, as well as our customers, dealers and competitors – a move we hope all classifieds emulate, given the Malaysian government initiative to break down monopolies and anti-competitive behaviour. We also strongly support its role to freely shape industry awareness and disseminate relevant information that will benefit end-customers and the industry, underpinned by facts and professional journalism. We aim to maintain a non-controlling stake and welcome other industry participants to jointly invest and support Driven Communications continued growth.”

Ernest Chew, Chief Financial Officer of Carro says “Our investment and support gives Driven Communications room to achieve immediate positive net income, putting them on a stable financial standalone footing with strong earnings growth potential. We believe it has the makings of a financially attractive investment for new investors.”

Driven Communications

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