This article first appeared on Vulcan Post, written by Sheila Chiang.
Aaron Tan, Carro co-founder and CEO, was studying in the United States when he witnessed how car buying could be transparent and easy without the middlemen.
Understanding the history of a car in the US was easy. There was Carfax that supplies a vehicle’s history report, “which is almost like the birth certificate of the vehicle,” said Aaron.
“The haggling was efficient as there is a blue book that tells you exactly how much your car is worth with just a few clicks,” he added.
When he came back home, it was clear to him that there is a lack of the same transparency in Southeast Asia (SEA).
He set out to establish SEA’s largest automotive marketplace, Carro, and revolutionised how cars are bought and sold in the region.
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